The fashion industry in the past two years has mostly revolved around two words: retro and future.
After the new director of Gucci set off a gorgeous and dramatic retro trend in the fashion industry, brands headed by Balenciaga and Vetements pushed the retro sports style to the pinnacle.
And this year and beyond, people will focus on a more futuristic style: techwear style.
Techwear clothing can be said to be a product of highly developed technology, or it can be said that the futuristic clothing created based on the current imagination of the future is largely influenced by the futuristic style. Common and iconic is the cyberpunk style that has been used the most in recent years. In 2017, the real-life "Ghost in the Shell", techwear clothing began to be worn on a large scale. And in the early movie "The Matrix", techwear clothing has already emerged.
A distinction needs to be made here: techwear style/futuristic fashion is not exactly the same concept, for example, silver is not equal to reflection, these are just its visual features, based on the form of expression of clothing functions.
Techwear clothing focuses on technology and functions, that is to say, it emphasizes high-tech sense and practicality, such as wind and water resistance, and in science fiction movies looking to the future, they need to take on more functions.
HELIOT EMIL combines Scandinavian style aesthetics with highly practical fabrics, boldly crossing the boundaries between function and appearance, and exploring the relationship between intrinsic practicality and appearance fashion.
Scandinavian style is a modern style that combines modernist design ideas with traditional design culture. It not only pays attention to the practical functions of the product, but also emphasizes the human factors in the design, and avoids too rigid and harsh geometric forms. , Thus produced a kind of modern aesthetics rich in "human touch", which is generally welcomed by people.
Between the two world wars, the Scandinavian countries located in Northern Europe rose in the field of design and achieved remarkable achievements, forming a Scandinavian style with a wide range of influences, referred to as the "Na Via" style.
HELOIT's exploration of the relationship between practicality and appearance is somewhat similar to how to balance the cold geometric lines and human touch in the Navia style.
The minimalism of the Navia style in Heliot is embodied in color, almost only a single grayscale tone (black, white, gray, etc.), making the fabric and tailoring of the clothing the absolute protagonist, presenting the original texture.
Heliot Emil collects unconventional high-tech fabrics from all over the world and makes them exquisitely tailored. It will present a deconstructive shape. Due to the special materials used, it has the high practicality of techwear apparel.
Of course, there are also the state-of-the-art techwear brands, ACRONYM from Germany, and Nike Lab ACG, a branch of NIKE's techwear.
Practicability is a major feature of techwear apparel. Through splicing and detachable designs, the clothes can be deformed at will, and they can inject and express their creativity in fashion in a techwear garment, which is more common than buying 10 pieces. The clothes come with a sense of accomplishment.
In HYPEBEST’s interview with techwear style enthusiasts, one person once said this. When he first encountered techwear clothing, he found that a techwear jacket has more than 10 ways to wear it, and a pair of techwear pants can even be worn for over 10 years.